Winning Communication Strategies
A Privy Council Office memo was conveyed to the Prime Minister in May 2021, five months after the vaccine rollout in Canada, which listed 20,428 reports of "serious adverse events," including 427 deaths, and recommended "managing COVID vaccine-related injuries or deaths with winning communication strategies to avoid undermining public confidence." The memo also included an example of a data presentation technique that skewed the messaging towards the desired narrative.
Examples of the 'Winning Communication Strategies':
How did Statistics Canada explain the Recent Key Insight related to "significant excess mortality starting in January 2022", especially “among individuals younger than 45”?
Original article: https://ivim.substack.com/p/pco-memo-recommended-managing-covid
When in September 2022 (with more than a half a year delay) Statistics Canada published in its Excess Mortality Dashboard the “Recent key insight” shown above, they did not provide an explanation for the increase in excess deaths among young individuals starting in January 2022. Instead, they published this finding in such a manner as to create an association of it with with the presence of the Omicron variant. Such technique is an example of the “winning communication strategy”, because, according to the same Statistics Canada data, there were very few young people who died from Omicron.
"Canada experienced significant excess mortality starting in January 2022, when Omicron was the dominant variant."
Five months later, in January 2023, when Statistics Canada updated their Excess Mortality Dashboard page, they presented a comprehensive list of factors that could have contributed to the increase in excess deaths among young individuals since January 2022. Notably, they did not mention anything related to government policies and actions - neither lockdowns, travel bans, or severe adverse reactions from vaccines. This is another clear example of “winning communication strategy”.
Third example of “winning communication strategy" is delaying publication of the concerning statistics by over half a year and not discussing it anywhere in mainstream media.
We have observed three "winning communication strategies" employed in relation to communicating the increase in unexpected deaths among young Canadians that started from January 2022
Silencing or downplaying the inconvenient data and disallowing public discourse on the matter.
Associating unexpected deaths with COVID-19, potentially diverting attention from other contributing factors.
Providing a list of possible reasons for the increase in deaths, excluding those directly related to government actions and policies, such as lockdowns and mandates.
The photographs of 80 young Canadians, the tragic deaths of whom are part of the statistics that was published using "winning communication strategy”, are avaulable in www.whocantellmethetruth.ca.